The Workgroups Blog

How Do You Effectively Evaluate Project Management Software?

You realize you need a project management software to manage your team’s increasingly complex workload–you’ve outgrown email and spreadsheets or the most basic of task tracking tools. Now comes Googling for the most dreaded part of any tech selection process: project management software evaluation. There are a plethora of options in the space (and almost …

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How Project Management Software Can Improve Your Customer Experience (CX)

When Forrester’s customer experience (CX) research team looked at more than 100 reports from 2018, they confirmed what they had already suspected: “CX leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products.” If you’re not sure what CX really is, think of it as the way …

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Why Marketers Need Project Management Software

As a marketer, you might not think of yourself as a project manager. But don’t you have deadlines? Performance metrics? Budgets? Face it, you manage projects. And that’s exactly what project management software can help you do better. You’ve got to get the creative work out there, whether you work for an agency, an in-house …

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3 Trends That Will Define Your Content Marketing In 2019

In late 2018, the Content Marketing Institute interviewed 85 experts to see what their predictions were for content marketing in 2019. It’s an 88-page document, but we’ve distilled down the essence of the report here, so you can better plan your content marketing strategy for the coming year. Our favorite quote comes from true marketing …

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5 Project Management Trends Marketers Need To Know About In 2019

As any project manager can tell you, the only constant in their lives is change–changing project scopes, changing deadlines and changing stakeholder expectations. Beyond just the changes inherent in managing individual projects, we’ve taken a look at the larger marketing project management landscape to spotlight some key trends that marketing and creative project managers should …

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10 Project Management Lessons From The Fyre Festival Fiasco

The best thing that can be said about the Fyre Festival fiasco is that it provides a teachable moment in how not to manage large-scale creative projects. The doomed “luxury musical festival” that was a social media laughing stock in 2017 and is now the focus of brand-new documentaries on Hulu and Netflix features all …

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What Do Your Employees Really Want? Get Ready To Read Their Minds

Depending on the size of your company, replacing a single employee can cost tens of thousands of dollars, according to a CAP study. While employees leave for a variety of different reasons, it usually has something to do with the organization failing to meet their needs. The key to being a successful manager who retains employees …

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