The Workgroups Blog

How To Manage Projects When You Aren’t A Project Manager

You don’t have to be a full-time project manager to manage marketing projects and, odds are, that if you’re a member of a lean marketing team, it’s something you’ll be called upon to do regularly. If you think about it, you do lots of things that aren’t your core competency. You cook, but you’re not …

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The Top Five Mistakes Inefficient Marketing Teams Make

Your marketing team works hard, but are they working smart? If you’re making the hidden marketing mistakes we discuss below, you’ll be spending more time and money acquiring customers, which means your ROI will take a hit and your team’s performance and your own leadership will likely be called into question. Definitely a state that …

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How To Improve Your Content Review And Approval Process

You’ve got to be fast and you’ve got to be accurate. The right people have to get their eyes and their stamp of approval on the right marketing materials during your content review process. But you’re busy–so the temptation is either to rush the review process or let deliverables languish in limbo because your team …

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Introducing Workgroups DaVinci For Adobe XD

For the typical white-collar worker, interruptions are costly. On average, it takes about 25 minutes to regain focus on your original task when you get distracted or switch gears to something else. For creatives, that gear switching often involves seeking crucial feedback from clients or colleagues and usually requires jumping from the app in which …

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What Metrics Should Your Marketing Team Be Measuring?

How do you know your marketing efforts are actually paying off? Marketing metrics! Don’t have any? We’ll fix that by the end of this post. If you’re not tracking KPIs, you can’t celebrate wins when you hit a peak or diagnose issues when you’re not getting the response you hoped for.  You can’t make data-driven …

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How To Build Better Relationships With Internal Clients

Client relationships matter and it’s not just the people you serve outside your organization that you should be considering. Relationships with internal clients, whether you work at an in-house agency or just handle work requests from other teams, should get as much care.  In the case of responding to project and job requests from other …

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How To Identify And Fix Your Marketing Team’s Process Bottlenecks

In a perfect world, Suzy would hand off the draft to Tommy the second she finished editing the last post, and everyone would be perfectly in sync, wasting zero time, with no workflow bottleneck. But humans are not cogs, and marketing is not manufacturing. Project process bottlenecks can lead to missed deadlines, upset customers, and …

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How To Design A Great Project Request Process

As busy marketers, we’ve all been there: work requests coming at us from all directions, often without enough information to know where, or even if, to begin, or what the final deliverable should look like. Designing a great project request process provides sanity, with agreed upon process steps that allow managers to: Weed out redundant …

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