Tag: Leadership

How To Lead A Logo Design Process

Pleasing everyone in your organization (or, in New Zealand’s case, your entire nation) and in your target market is nigh on impossible. There’s also the possibility of inadvertently developing a visual treatment too close to an existing mark, which any conscientious designer will tell you is something to lose sleep over. Of course, the logo …

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Is A Creative By Any Other Name Just As Talented?

Language is elastic, always expanding to encompass new ideas and phrases that emerge from the cultural zeitgeist–words like selfie, ghosting, photobomb and binge-watch are all fairly fresh additions to our collective lexicon. As we add new words, we also change how we use existing ones. Creative is one such word. Historically an adjective, its usage as a noun to describe a particular type …

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