Why 2018 Is The Year Of Employee Experience
For the last several years, Customer Experience (CX) has been top of mind for B2C (and, increasingly, B2B) marketers, with smart companies devoting time and energy to deeply understanding how to optimize each engagement a potential buyer has with their brand and create a seamless experience from first touch to last that exceeds expectations. Those …Read More
How To Improve Collaboration Between Introverts And Extroverts
Most workplace teams have a mix of introverts and extroverts who must collaborate to reach common goals. While both personality types are valuable to a team, the work style differences between introverts and extroverts can sometimes prove challenging for a team leader to balance. Introverts An introvert is someone who needs a quiet space and …Read More
Why Smart Marketing Leaders Spend Money To Save Time
A recent piece in The New York Times proclaimed that researchers have discovered it’s possible to buy happiness. The catch is that you need to spend your cash on time-saving resources vs. material goods. To wit: “Researchers surveyed more than 6,000 people in four countries and also ran an experiment, giving people $40 for two …Read More
Is A Creative By Any Other Name Just As Talented?
Language is elastic, always expanding to encompass new ideas and phrases that emerge from the cultural zeitgeist–words like selfie, ghosting, photobomb and binge-watch are all fairly fresh additions to our collective lexicon. As we add new words, we also change how we use existing ones. Creative is one such word. Historically an adjective, its usage as a noun to describe a particular type …Read More