Tag: Creativity

How To Lead A Logo Design Process

Pleasing everyone in your organization (or, in New Zealand’s case, your entire nation) and in your target market is nigh on impossible. There’s also the possibility of inadvertently developing a visual treatment too close to an existing mark, which any conscientious designer will tell you is something to lose sleep over. Of course, the logo …

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Want To Take Over The World? Schedule It For A Tuesday In August

Picture yourself in your creativity zone, where ideas can’t stop flowing and inspiration seems to come naturally. You finally solve something that has been hanging over you for weeks and now you sit back, relax, and and quietly celebrate a job well done. A lot of people want to reach this mind state, but many …

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Debbie Millman On Why Creative Leaders Need Courage More Than Confidence

Debbie Millman is a designer, artist, author, educator, CMO of Sterling Brands and host of Design Matters, the world’s first and longest-running podcast on design. As President Emeritus of AIGA, one of five women to hold the position in the organization’s 100-year history, and one of the most influential designers working today as named by …

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