Tag: creative teams

Don’t Fear The Robot: What Automation Means For Creative Teams

What comes to mind when you hear the word automation? Manufacturing assembly lines? Self-driving cars? Those hosts from Westworld? In truth, automation is an expansive term that covers the myriad ways in which we can apply technology to existing processes and tasks to make them more efficient and cost-effective. Yes, it’s self-driving cars and voice-activated …

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9 Must-Haves For A Stellar Creative Brief

Ordinary creative briefs are often missing the detail and direction needed when multiple people are working together to bring a project to life. And while they can sometimes get the job done, they don’t always create that initial spark that can lead to an amazing end product. Some might even argue that the standard creative …

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A Primer On Self-Care For Creatives

Whoever coined the phrase “do what you love and you’ll never work a day in your life” obviously never came up against an end-of-the-fiscal-year deadline, departmental budget cuts or the short runway of a fledgling startup. Even creatives who love the opportunity to build and share beautiful pieces of work with the world (yes, catalogs and ad …

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