Category: Project Management

Three Key Lessons We Learned From Building A New SaaS Product

In 2017, we did a lot of listening. We heard from our customers that their marketing teams were being asked to do more with less, that they were frustrated with the hurdles involved in collaborating with other departments within their organization and that they were looking for tools that not only helped them manage their …

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How To Lead A Logo Design Process

Pleasing everyone in your organization (or, in New Zealand’s case, your entire nation) and in your target market is nigh on impossible. There’s also the possibility of inadvertently developing a visual treatment too close to an existing mark, which any conscientious designer will tell you is something to lose sleep over. Of course, the logo …

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5 Traits Of Outstanding Project Managers

The following is a guest post from Joana Müller, one of our team’s talented project managers. In my career, I have worked with many fellow project managers across various industries. My observations on how project managers can be the linchpin for the failure or success of a given project can be summed up in five …

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