Category: Professional Development

Why 2018 Is The Year Of Employee Experience

For the last several years, Customer Experience (CX) has been top of mind for B2C (and, increasingly, B2B) marketers, with smart companies devoting time and energy to deeply understanding how to optimize each engagement a potential buyer has with their brand and create a seamless experience from first touch to last that exceeds expectations. Those …

Read More

Is Short-Term Thinking Standing In The Way Of Your Success?

If you’re still keeping up with your New Year’s resolutions, you deserve a high five. By the time the waning days of winter roll around, most Americans have given up on those good intentions that seemed so doable on Jan 1. If you fall into the latter camp and/or are otherwise struggling to reach your …

Read More

3 Strategies For Handling Feedback Like A Champ

The following guest post is written by Don Martin, one of Workgroups’ talented project managers. Growing up, it was common knowledge that the street in front of my high school was a speed trap. The street was wide and slightly hilly, making the 20mph speed limit almost impossible not to exceed. As a result, perpetrators …

Read More

9 Must-Haves For A Stellar Creative Brief

Ordinary creative briefs are often missing the detail and direction needed when multiple people are working together to bring a project to life. And while they can sometimes get the job done, they don’t always create that initial spark that can lead to an amazing end product. Some might even argue that the standard creative …

Read More

Why You Shouldn’t Work On The Weekend

How do you spend a typical weekend? If your answer includes working or thinking about work, you’re in the majority. Recent survey research from Enterprise Rent-A-Car shows that almost 70% of Americans work at least one weekend/month and even if they aren’t working, 61% report they struggle with not thinking about what needs to be done at …

Read More

Why Only Suckers Don’t Take Summer Vacations

Corporate America has an attendance problem. The problem is that most of us can’t be pried away from our desks at any cost. In fact, a survey from travel industry research firm Skift found that 41% of Americans didn’t take a single vacation day in 2015. An additional 17.4% took fewer than five days off throughout the …

Read More