The Top Five Mistakes Inefficient Marketing Teams Make
Your marketing team works hard, but are they working smart? If you’re making the hidden marketing mistakes we discuss below, you’ll be spending more time and money acquiring customers, which means your ROI will take a hit and your team’s performance and your own leadership will likely be called into question. Definitely a state that …
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Fewer People, More Projects: How To Maximize Your Marketing Team’s Lean Resources
When we’re down in headcount, it can seem destined for morale to drop as well. But just as marketing teams are being expected to deliver more (more campaigns, more projects, etc.) with fewer resources, it’s also true that we have more tools than ever at our disposal. Here are 5 principles to follow when you …
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Introducing Workgroups DaVinci For Adobe XD
For the typical white-collar worker, interruptions are costly. On average, it takes about 25 minutes to regain focus on your original task when you get distracted or switch gears to something else. For creatives, that gear switching often involves seeking crucial feedback from clients or colleagues and usually requires jumping from the app in which …
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How To Build Better Relationships With Internal Clients
Client relationships matter and it’s not just the people you serve outside your organization that you should be considering. Relationships with internal clients, whether you work at an in-house agency or just handle work requests from other teams, should get as much care. In the case of responding to project and job requests from other …
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How To Design A Great Project Request Process
As busy marketers, we’ve all been there: work requests coming at us from all directions, often without enough information to know where, or even if, to begin, or what the final deliverable should look like. Designing a great project request process provides sanity, with agreed upon process steps that allow managers to: Weed out redundant …
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The 5 Biggest Time Wasters Killing Your Marketing Team’s Productivity And How To Fix Them
While conventional wisdom says we all have 24 hours in a day, time wasters greatly reduce our productive hours. In this post, we’ll point out the five biggest productivity killers that plague modern marketing team and offer solutions that help you stay on track and on task. So, what are the 5 biggest time wasters …
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How To Evaluate Your Marketing Team’s Productivity
It would be nice if the universe gave us some magical power to know exactly how effective our marketing efforts are across channels, but no matter how exhaustive your reporting and how many tools you use to measure results, coming up with a holistic picture that makes a clear link between bottom-line revenue and everything …
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10 Jaw-Dropping Productivity Stats That Will Shock You
If you’re the average American, you could be reading 200 books a year in the time you spend on social media. That’s right, all those little check-ins add up to a huge exchange of time. They are the nips out of your day, but in the long-term, they’re taking a huge bite out of what …
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3 Strategies For Handling Feedback Like A Champ
The following guest post is written by Don Martin, one of Workgroups’ talented project managers. Growing up, it was common knowledge that the street in front of my high school was a speed trap. The street was wide and slightly hilly, making the 20mph speed limit almost impossible not to exceed. As a result, perpetrators …
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How To Get Satisfaction Out Of Your Next Software Support Request
This is a guest post from one of our talented project managers, Jennifer Petsche. It happens to all of us. We’re working along and run into a software issue or can’t figure out how to do something. We scour the FAQs page or the Help Center for whatever product/service we’re using, but can’t find the …
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