Category: Marketing Methodology

The Top Five Mistakes Inefficient Marketing Teams Make

Your marketing team works hard, but are they working smart? If you’re making the hidden marketing mistakes we discuss below, you’ll be spending more time and money acquiring customers, which means your ROI will take a hit and your team’s performance and your own leadership will likely be called into question. Definitely a state that …

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What Metrics Should Your Marketing Team Be Measuring?

How do you know your marketing efforts are actually paying off? Marketing metrics! Don’t have any? We’ll fix that by the end of this post. If you’re not tracking KPIs, you can’t celebrate wins when you hit a peak or diagnose issues when you’re not getting the response you hoped for.  You can’t make data-driven …

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How To Build Better Relationships With Internal Clients

Client relationships matter and it’s not just the people you serve outside your organization that you should be considering. Relationships with internal clients, whether you work at an in-house agency or just handle work requests from other teams, should get as much care.  In the case of responding to project and job requests from other …

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How To Design A Great Project Request Process

As busy marketers, we’ve all been there: work requests coming at us from all directions, often without enough information to know where, or even if, to begin, or what the final deliverable should look like. Designing a great project request process provides sanity, with agreed upon process steps that allow managers to: Weed out redundant …

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How To Successfully Manage Your Distributed Marketing Team

Marketing has always had a lot of moving parts, but especially these days, the trend toward remote teams is the new normal. In 10 years, one-third of workers will do their jobs remotely. Managers today need to get out in front of this trend and create a distributed marketing strategy that pairs top marketing leadership …

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Why Marketing Teams Need Better Collaboration And How To Improve It

A company can’t survive very long these days without good marketing team collaboration. And, just like the world we live in, collaboration strategies are dynamic and complex. To help ensure success, marketing leaders should know which roles make up an effective marketing team, avoid collaboration derailers, and leverage marketing collaboration tools, especially project management software. …

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How To Design A Content Marketing Workflow That Works For Your Team

Research from the Content Marketing Institute indicates that content creation is the key area in which the majority of B2B marketers increased their spending over the past year. But more content produced means more content to be managed and without a well-oiled content marketing workflow, seeing a meaningful ROI on this content becomes almost impossible. …

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How To Audit Your Marketing Team’s Workflows

You’re so busy getting work done that it’s hard to stop and make sure you’re doing it in the most effective way. Yet a workflow review can deliver an amazing ROI when done right. If you never audit workflows, you’ll have no way to spot inefficiencies that could be costing you hundreds of hours of …

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