Three Key Lessons We Learned From Building A New SaaS Product
In 2017, we did a lot of listening. We heard from our customers that their marketing teams were being asked to do more with less, that they were frustrated with the hurdles involved in collaborating with other departments within their organization and that they were looking for tools that not only helped them manage their …
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How To Improve Collaboration Between Introverts And Extroverts
Most workplace teams have a mix of introverts and extroverts who must collaborate to reach common goals. While both personality types are valuable to a team, the work style differences between introverts and extroverts can sometimes prove challenging for a team leader to balance. Introverts An introvert is someone who needs a quiet space and …
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How To Take The Anxiety Out Of Your Content Review And Approval Process
When we surveyed creative and marketing leaders in the spring, almost 56% reported that effectively managing proofing, reviews and approvals of their team’s creative work was one of their key challenges. In fact, fixing their feedback loop was second only to time management on their list of major frustrations. It’s easy to understand why. Momentum …
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An End To Adventures In Babysitting: Using Automation To Free Up Your Creative Team’s Time
“Hell is other people,” Jean-Paul Sartre famously wrote. It’s also a thought that may have crossed the minds of your designers and copywriters as they take time away from their creative efforts in order to babysit collaterals through the feedback and review process–shunting them from one reviewer to another, following up with laggards as the …
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