The Workgroups Blog

How To Successfully Manage Your Distributed Marketing Team

Marketing has always had a lot of moving parts, but especially these days, the trend toward remote teams is the new normal. In 10 years, one-third of workers will do their jobs remotely. Managers today need to get out in front of this trend and create a distributed marketing strategy that pairs top marketing leadership …

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Why Marketing Teams Need Better Collaboration And How To Improve It

A company can’t survive very long these days without good marketing team collaboration. And, just like the world we live in, collaboration strategies are dynamic and complex. To help ensure success, marketing leaders should know which roles make up an effective marketing team, avoid collaboration derailers, and leverage marketing collaboration tools, especially project management software. …

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How To Design A Content Marketing Workflow That Works For Your Team

Research from the Content Marketing Institute indicates that content creation is the key area in which the majority of B2B marketers increased their spending over the past year. But more content produced means more content to be managed and without a well-oiled content marketing workflow, seeing a meaningful ROI on this content becomes almost impossible. …

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How To Audit Your Marketing Team’s Workflows

You’re so busy getting work done that it’s hard to stop and make sure you’re doing it in the most effective way. Yet a workflow review can deliver an amazing ROI when done right. If you never audit workflows, you’ll have no way to spot inefficiencies that could be costing you hundreds of hours of …

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How To Evaluate Your Marketing Team’s Productivity

It would be nice if the universe gave us some magical power to know exactly how effective our marketing efforts are across channels, but no matter how exhaustive your reporting and how many tools you use to measure results, coming up with a holistic picture that makes a clear link between bottom-line revenue and everything …

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10 Jaw-Dropping Productivity Stats That Will Shock You

If you’re the average American, you could be reading 200 books a year in the time you spend on social media. That’s right, all those little check-ins add up to a huge exchange of time. They are the nips out of your day, but in the long-term, they’re taking a huge bite out of what …

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5 Ways To Get Team Member Buy-in For Process Improvements

Here’s the problem: Nobody likes change. There’s enough of it with software updates, password refreshes, management fads, and employee turnover. Team support for marketing process improvements can be hard to muster. But let’s say you’ve got a change that you know is worth it, like moving from hard copy to digital proofing or finally codifying …

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10 Best Practices For Planning And Setting Up Successful Projects

Fortune favors the bold, but some creative leaders just start plowing through projects before doing any project set up. No matter how grand your vision or how important the outcomes, without any project planning, you’re doomed. As bestselling self-help author Stephen Covey says, you have to begin with the end in mind. If you want …

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How To Successfully Scope A Project

Creating a project scope is a little like getting directions for a trip in Google Maps. In this simile, the address is like the deliverables of a project, the turns are like the project details, and the time estimates are the project requirements. We know to plan for all these things when going on a …

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